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Tuesday, November 8, 2011

MITH Digital Dialogue: Peter Kay, Thoughts on the Decline of the Book as Physical Object

The vanishing physical book provides a set of discovery, marketing and publicity (and not a few existential) challenges to trade publishers. As the book transitions from physical object to a licensed file cohabitating with other forms of media on an electronic device, we need to unpack the sense of permanence and cultural heft inherent in the physical form and figure out what exactly makes a book a book. I do not come to wallow in nostalgia nor lament the rise of ebooks, but to participate in a discussion about how the publishing industry (which has seen many technological disruptions to its business model) moves forward. Because books matter. Peter Kay is the VP, Director of Digital Marketing and Strategy at W.W. Norton. At Norton, he works with both the College and Trade divisions to help lead the companys digital transformation. Previously he was VP of Product Development at MTV Networks, where he built the global music platform {Will appear in FYI on Nov 7, 2011
Start Time:
12:30 PM
End Time:
1:45 PM
MITH Conference Room
Common Location Name:
McKeldin Library
Web Address:
Other Contact Information:
Emma M Millon +1 301 405 9887

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