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Wednesday, October 16, 2013

Beyond the Classroom presents "Pink Ribbons, Inc."

Description:
The ubiquitous pink ribbons of breast cancer philanthropy - and the hand-in-hand marketing of brands and products associated with that philanthropy  permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer  more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns  the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem? In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause." {Will appear in FYI on Oct 14, 2013
Start Time:
7:00 PM
End Time:
9:00 PM
Room:
1102 South Campus Commons, Building 1
Common Location Name:
Other
Other Contact Information:
Dr. James V. Riker Beyond the Classroom +1 301 314 6622 jriker@umd.edu www.BeyondTheClassroom.umd.edu


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